Promoting the branch lines
We've helped make the Devon & Cornwall Railcard the first regional railcard in the UK to be available as a digital product.
Local residents can now either store the railcard on their phone, order a physical railcard online and have it posted to them, or head to their local station ticket office to buy the railcard in the traditional way. Read more.
CASE STUDY | We worked with the local community to tell the hidden stories of the past 160 years on the Looe Valley Line. We produced video documentaries, a mobile phone app, interpretation boards and more to bring history to life.
CASE STUDY | We have launched Foodie Guides for four branch lines to highlight food businesses along each route that champion local produce and sustainability, and to inspire rail travel to the area.
CASE STUDY | When a long-held aspiration is close to being achieved, it’s important to seal the deal – and that’s exactly what happened on the Avocet Line (Exeter-Exmouth) when our marketing campaign led to a 22% jump in Sunday journeys.
CASE STUDY | Great Scenic Railways is the Partnership’s tourism-focused website, promoting the branch lines to more than 75,000 tourists and local day trippers each year.
CASE STUDY | We joined forces with the Campaign for Real Ale to encourage pub goers in Exeter and South Devon to travel by train, using beer mats bearing the message ‘Get here on the Riviera Line’.
CASE STUDY | We've worked with Visit Cornwall, the National Trust and other regional partners to tap into popular culture with our "Visit Poldark country by train" campaign.
CASE STUDY | A half-price offer agreed with Great Western Railway (GWR) and promoted by the Partnership led to a 37% increase in people visiting Barnstaple during the off-season.
CASE STUDY | We have worked with the National Trust to promote the picturesque walk between Calstock station and Cotehele.