Promoting the branch lines
CASE STUDY | We worked with the local community to tell the hidden stories of the past 160 years on the Looe Valley Line. We produced video documentaries, a mobile phone app, interpretation boards and more to bring history to life.
CASE STUDY | We have launched Foodie Guides for four branch lines to highlight food businesses along each route that champion local produce and sustainability, and to inspire rail travel to the area.
In response to the growing importance of video marketing, the Devon & Cornwall Rail Partnership has produced a series of short films to showcase the South West’s scenic branch lines. The videos – all under 90 seconds long – have been promoted through targeted Facebook advertising, reaching hundreds of thousands of people and garnering an extremely positive response. Read more
The Devon & Cornwall Rail Partnership was awarded two first places at the national Community Rail Awards held in Derby on Thursday 5th October 2017. The Carbon Reduction Challenge was recognised in the Involving Children and Young People category and the Seize The Sunday campaign on the Avocet Line won the Marketing award. Read more
CASE STUDY | When a long-held aspiration is close to being achieved, it’s important to seal the deal – and that’s exactly what happened on the Avocet Line (Exeter-Exmouth) when our marketing campaign led to a 22% jump in Sunday journeys.
CASE STUDY | Great Scenic Railways is the Partnership’s tourism-focused website, promoting the branch lines to more than 75,000 tourists and local day trippers each year.
CASE STUDY | We joined forces with the Campaign for Real Ale to encourage pub goers in Exeter and South Devon to travel by train, using beer mats bearing the message ‘Get here on the Riviera Line’.
CASE STUDY | We've worked with Visit Cornwall, the National Trust and other regional partners to tap into popular culture with our "Visit Poldark country by train" campaign.
CASE STUDY | A half-price offer agreed with Great Western Railway (GWR) and promoted by the Partnership led to a 37% increase in people visiting Barnstaple during the off-season.
CASE STUDY | We have worked with the National Trust to promote the picturesque walk between Calstock station and Cotehele.