We promote the branch lines and the destinations they serve using both traditional and digital marketing:
We use striking photography to show off Devon and Cornwall’s scenic branch lines at their best. We work with a range of photographers including local rail enthusiasts such as Mark Lynam – who has kindly allowed us to use his fantastic photography on this website and in our wider marketing.
Our campaigns have won multiple national accolades including at the Community Rail Awards and the Rail Exec ‘Most Interesting’ Awards. More importantly, our marketing has had a measurable impact on passenger numbers on the branch lines – in some cases improving monthly journey figures by more than 60%.