Cornwall Pay As You Go

As part of the launch marketing for the new Pay As You Go smartcard in West Cornwall, we filmed a promotional video showing an example journey between Penryn and Truro. Partners were pleased with the video (“Very happy with that!”, “Absolutely love this – cracking job”) with GWR embedding the video in their landing page for the new product.

We ran both “coming soon” and “now available” versions of the video on our Great Scenic Railways social media channels, reaching nearly 100,000 people. The video received more than 1,300 Likes on our TikTok channel alone. GWR also promoted the video on their own social channels.

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