Half-term ‘Teddy on the train’ campaign returns


The Partnership’s ‘Take your Teddy on the train’ half-term promotion returns this February, in partnership with Great Western Railway and the Friends of the Atlantic Coast Line.

Previously run on the Looe Valley, Tamar Valley and Maritime lines, this year the campaign is targeting the Atlantic Coast Line that links Par and Newquay.

Accompanied children travel free on the branch line during half-term if they bring a teddy. Full details of the offer are available in the press release on our Great Scenic Railways website.

This year, our marketing of the promotion has focused on Facebook advertising and a poster campaign. Here are examples of both: