Promoting rail travel from Truro and St Austell to St Ives

To encourage sustainable local travel and help reduce road congestion, in May 2026 we created and launched a social media video encouraging Truro residents visiting St Ives to take the train.

We released the video – which also highlights the new accessible footbridge at St Erth station – on Facebook and Instagram on our Devon & Cornwall’s Great Scenic Railways channels.

A tailored follow-up video was also created to promote travel from St Austell to St Ives, again published on Facebook and Instagram.

We used paid advertising to place the videos in the social media newsfeeds of residents of both towns respectively.

Truro results (across Facebook and Instagram)
Reach: 34,300 people
Likes: 644
Comments: 18
Click-throughs to find out more: 453

St Austell results (across Facebook and Instagram)
Reach: 9,250 people
Likes: 93
Comments: 6
Click-throughs to find out more: 435