Mobile ticketing campaign

Illustrated man holds up phone at ticket gate - poster behind says "Wave goodbye to queues"

At the start of September we launched our campaign to promote buying tickets in the GWR app.

Our animated video reached more than 60,000 people on Facebook, and was complemented by press ads in nine local newspapers across the two counties, plus digital ads on the papers’ websites.

We also created eight vinyl banners on display at stations.

The promotion was supported by the Designated Community Rail Development Fund, a joint initiative of the Department for Transport and ACoRP, the Association of Community Rail Partnerships.